Change or not to change, each has a cost to pay

Media transformation is not for the sake of fashion, but a countertrend required measure, it’s more a matter of survival and sustainability. Generally speaking, if not because of the change of publication landscape, especially with the keep getting –faster and more obvious shift of contents consuming habit, legacy media may continue to keep life easy, just continue to ignore the shepherd who cried wolf from afar.

The basic goal is to make fundamental changes in how business is conducted in order to cope with market environment. Re-model of operation strategy will still focus on how to align the target audience and clients. It’s to master a more effective communication model to better adapt the market behaviour changes.

By going digital to aim for meaningful results is definitely a complicated task, the path itself is full of complexity, uncertainty and ambiguity. Among those players which ventured in the entrepreneurial sphere much earlier, many establishments had failed and many others are just managing to survive until today. Gone are the good old days when conventional publishers would have big aura.

Though there’re lack of success stories to provide replicable  experiences for digital transformation, it’s obvious that media life will not get any better by chance, like it or not, it’s forced to go ahead and has to go through various phases of changing efforts outside the box.

There will be no more comfort zone, resources have to be allocated for somethings different, somethings look risky with VUCA (Volatility, Uncertainty, Complexity and Ambiguity).

Any attempt to optimize the limited resources into some innovative values will surely go through a difficult process of strategic consideration. Entrepreneurs will always try to get themselves far away from risks.

If to keep away from risks becomes over self-protection, self-defence or self-contained, then it will be a greatest risk by itself.  On the other hand, investing in new sphere with risk by making certain extents of innovative changes, self-cannibalization doesn’t mean that risk-management is not required and everything will get out of control overnight.

In business, there’s nothing without risk, business management is risk management. Either to change or not to change, each has a cost to bear.

With current backdrop of environmental ecology, if the decision on whether to switch and expand digitally is still pending, it sounds incredible.

 

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